Introduction to Strategy and Finding Information on the Web - Lecture 2

Strategy

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  Involves changing the overall structure of the firm to give it an advantage over the competition.
  
  
  
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  Risk and Reward
  
  
  
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  Creativity
  
  
  
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  Porter’s External Agents - Customers, Suppliers, Competitors, Government
  
  
  

 

Cases: McDonald’s Rainforest Café Dave & Busters

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  http://www.mcdonalds.com/
  
  
  
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  http://www.rainforestcafe.com/
  
  
  
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  Dave and Busters
  
  
  

 Questions:

1.  What is the company’s current status?
2. What is the Internet strategy?
3. How does the company use information technology?
4. What are the prospects for the industry?

 Appendix: Finding Information

• Organization  -

                      Boolean searches
                      You know what you are searching for.
                      You have a vague idea about what you want.